Social invites
Help your app to go viral by enabling users to send SMS invitations to friends — with direct links to the app store: grow your business with viral adoption.
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Trusted recommendations
Individuals are more likely to try an unknown app if it is recommended by a trusted friend.
Cost management
On a per-click basis, SMS-based invitations are far less expensive than Facebook ads and other channels.
Engagement
With an engagement rate of ~95%, users read SMS messages more quickly and consistently than from any other channel — including email or push notifications.
Reach
SMS knows virtually no bounds, so users can share your app with friends no matter where they are in the world or what social networks they use.How social invites works
1. Enable your users to share
Your users invite their friends to try your app by entering their friends’ phone numbers (directly or via their contacts app).
2. An invitation arrives
Your application sends a personalised invitation to your user’s friends via SMS. The message includes a direct link to your app on the iOS or Android app store.
3. The friend downloads and installs the app
One tap on the link takes the friend to your app’s page in the Apple or Android app store. The friend can easily install your app and then invite others.
4. Track user uptake
You can track who sent invitations to whom as well as which invitees installed the app.
Programmable elements used in this solution
Why choose Vonage APIs for social invites?
Optimal deliverability
Vonage APIs direct-to-carrier model and adaptive routing engine reduce message latency and guarantee consistent high deliverability — regardless of the destination.
Validate the phone number
By incorporating Vonage APIs Number Insight into your Social Invites workflow, you can validate a recipient’s number automatically before the invitation goes out. This enables you to avoid sending messages to out-of-service numbers or landlines.
Track your invitations
Using Vonage APIs dashboard or Management API, you can track the delivery and click-through of each app invitation you send. If you embed trackable links in the messages, you can determine who initiated each invitation, who clicked through and who installed your app. You can use this information to send a message — or even a gift — to thank users for sharing your app.
Analytics for delivery optimisation
You can optimise app promotion campaigns with insights available on Vonage APIs dashboard or through the Management API.
Single code base
Different destinations have different requirements, but Vonage APIs regulation engine transparently achieves message compliance worldwide so you don’t have to write separate code for invitations sent to different countries. For example, Vonage's SMS API transforms outbound messages automatically to guarantee proper encoding, sender ID, message length and more.
Verify app installations
When an invitee installs your app, you can verify the legitimacy of their installation by using the Verify API or SDK. You can also check whether the URL used to download your app is the same URL that was sent to the phone, enabling you to verify the user automatically.Related solutions
